Target Audience is dictated by : Demographic, Their Interests, Needs
Target Audience is dictated by : Demographic, Their Interests, Needs
-Music Video/ Album - Listen to my new album- Music Video, Spotify Canvas, Album cover, Social Media account + posts
How it would work, I would contact a number of small artists and offer to make a campaign for their upcoming songs/ albums, The theme of the music video/ Spotify canvas campaign would be very broad because music videos have no set theme, this would give me a lot of creative freedom, I could also create a social media account if they don't already have one and make some still image promos for their new song/album.
Possible slogans would vary massively depending on the theme of the songs or the genre.
-Small Cafe/ Coffee Shop - Come to our cafe- Social Media, Website, Video, Event
-Bakery - Come to our Bakery- Social Media, Website, Video, Event
How it would work (Bakery and Small Cafe grouped), I would make them a website or content for their existing website such as digital posters, make still image promos for their social media accounts and if they don't have one I would make one, I could also organise a promotional event at their cafe/Bakery in order to promote their business.
Possible Slogans: "Irresistibly good" " "Homemade, World Famous"
Possible imagery: Yellows, Browns, warm colours
Target Audience is dictated by : Demographic - 21 to 50, disposable income : Their Interests - Good food, Needs
- Local Fruit Shop - Buy our fruit - Social Media Account + posts, Poster, Video
How it would work, I would make a social media account for the business, make some posters which advertise their fruit shop, Make a trailer for them to post on Youtube or their new social media account. This video could be CG or filmed.
Possible Slogans: "As Fresh as can be"
Possible Imagery: Greens and other colours with fresh connotations, Light theme- Sunlight, Healthiness
Target Audience is dictated by : Demographic - 20 to 70, Healthy people: Their Interests - Good food: Needs - Will likely be working a lot so it needs to be open somewhat late
De
Brief:
Bounce king is a new trampoline and bungee based fun park opening in the Sheffield area. Offers a range of activities from Olympic trampolining through to bungee dodgeball
Viral online campaign, Series of short videos and traditional public domain print campaigns, Families and teens 13-19, giant facility, from Jan 2017
