Brief:
Bounce king is a new trampoline and bungee based fun park opening in the Sheffield area. Offers a range of activities from Olympic trampolining through to bungee dodgeball
Viral online campaign, Series of short videos and traditional public domain print campaigns, Families and teens 13-19, giant facility, from Jan 2017
1: The objective of the campaign is to attractive people to their trampoline park
2: The TA is people who live in Sheffield, Families and Teens aged 13-19,
Target Audience is dictated by : Demographic, Their Interests, Needs
3: Need to only target people who live in the surrounding area, targeting the correct age range
Aims and objectives: To get people to listen to their radio station
Who is TA: older audience with children who are older - Baby boomers,
Potential issues based on context: The songs are very famous so there could be copyright issues, copyright may have expired though.
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