Campaign - All the media used by a company/organisation jato engage their potential audience within a given timeframe for a focused purposed or message
e.g John Lewis christmas campaign
Media types used to advertise Loki:
Social media
Full film advert on youtube
Short clips from the film on TikTok
Radio
Advert on the radio
Billboards
On the side of a bus
Billboard on the side of the road
Inside of video games
Adverts focus on Tom Hiddleston (ideal self/partner)
consistent branding - repeated imagery
Anchoring (Marvel, Disney+) Disney is a well know trusted brand
Links to previous products, in this case previous movies
Campaign: ExperienceAzerbaijan
The experience Azerbaijan campaign uses posters of the country to advertise the country as a tourism destination, they also used billboards at the Baku F1 Grand Prix with the hashtag experience Azerbaijan. This is also used as a slogan because it is short and snappy so it sticks in peoples heads and is small enough as a hashtag to be used on social media which is mostly used by younger people
Since Azerbaijan is a new and emerging tourism destination it targets younger people because they are more likely to visit a lesser know country. This is why they used billboards at the F1 event because most F1 viewers are younger. They also targeted the middle eastern audience due to their close proximity to the country and disposable income. The campaign is targeting people of a higher level of education because one of the focus points of the campaign is the history and architecture of the country, specifically in Baku. Also
