Unit 20 Introduction - June

 Campaign -  All the media used by a company/organisation jato engage their potential audience within  a given timeframe for a focused purposed or message 

e.g John Lewis christmas campaign

 Media types used to advertise Loki:

Social media 

       Full film advert on youtube   

       Short clips from the film on TikTok 

Radio

       Advert on the radio

Billboards

      On the side of a bus

      Billboard on the side of the road

Inside of video games

Adverts focus on Tom Hiddleston (ideal self/partner)

 consistent branding - repeated imagery

Anchoring (Marvel, Disney+) Disney is a well know trusted brand

Links to previous products, in this case previous movies 

 

Campaign: ExperienceAzerbaijan 

 The experience Azerbaijan campaign uses posters of the country to advertise the country as a tourism destination, they also used billboards at the Baku F1 Grand Prix with the hashtag experience Azerbaijan. This is also used as a slogan because it is short and snappy so it sticks in peoples heads and is small enough as a hashtag to be used on social media which is mostly used by younger people

Since Azerbaijan is a new and emerging tourism destination it targets younger people because they are more likely to visit a lesser know country. This is why they used billboards at the F1 event because most F1 viewers are younger. They also targeted the middle eastern audience due to their close proximity to the country and disposable income. The campaign is targeting people of a higher level of education because one of the focus points of the campaign is the history and architecture of the country, specifically in Baku. Also