Paco Rabanne Pure XS Perfume Advertising Campaign
Advert aimed at woman- Perfume is for men
The advert uses a good looking topless man to "Wow the ladies". This man is meant to be the "Ideal partner" suggesting that if woman buy this perfume for their partner, their partner will be more like this model.
It is also aimed at men in the "Ideal Self" sense and the perfume bottle uses a traditionally male colour of blue to highlight that it is men's perfume.
The model is wearing a burgundy jacket which is used to symbolise high class society which attracts the customer because they want to feel important in society,
Snakes usually connotate venom, evil and death which isn't a great look for perfume but this snake appears to be made of bronze and snake statues often connotate good health, luck, and wealth which creates the impression that the perfume is almost like a magic potion.
Also snakes can symbolise rebirth due to the way they shed their skin, this relates the to perfume because it suggests that the perfume will make you a new person.
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